Starting your makeup journey doesn’t have to be overwhelming—or expensive. For beginners looking to build a solid routine without breaking the bank, one brand consistently stands out: ColourPop.

ColourPop is beloved for its affordable prices, beginner-friendly formulas, and on-trend packaging. Most products range from $5 to $20, making it easy to experiment without feeling guilty. Whether you’re learning how to blend eyeshadow or trying your first lip gloss, ColourPop makes the process approachable and fun.

Their Super Shock Shadows are a cult favorite for beginners—they’re ultra-blendable, pigmented, and nearly foolproof to apply with just your fingers. Their Pretty Fresh line offers lightweight foundations and concealers perfect for those who want a natural, easy-to-apply base. And if you’re unsure where to start, their curated eyeshadow palettes take the guesswork out of color pairing.

On top of that, ColourPop frequently collaborates with pop culture favorites like Disney, Barbie, and Star Wars—adding a playful twist to their collections and making them ideal gifts for beauty lovers of all ages.

If you’re new to makeup and want great quality without the steep price tag, ColourPop is one of the best brands to explore.

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